Best GEO Tools for 2026: 10 Platforms Compared

By Minel Gunesoglu, founder of Is My Brand in AI · Last updated September 25, 2026. Otterly, Peec AI, Profound, AthenaHQ, Scrunch, Writesonic, Ahrefs, Semrush, SE Ranking and Conductor pricing was checked against each vendor's own page on September 24, 2026; tiers change often, so verify before you buy.

TL;DR: The best GEO tools track how your brand shows up in AI answers across ChatGPT, Perplexity, Gemini and Google AI Overviews. Peec AI is best overall; Profound leads on data depth; Otterly.ai is the best low-cost entry ($29/mo). Run a free check before you pay.

Generative engine optimization (GEO) tools do something a standalone tracker can't: they help you close the loop. The full job has four stages: find out whether ChatGPT, Perplexity and Gemini name your brand, work out why the ones they do name get cited, act on it by shaping content and earning mentions, and report the change to whoever signs off the budget. A pure citation tracker stops at the first stage; a GEO platform is built to carry you through all four. This page compares the ten GEO tools worth your attention in 2026: real features, vendor-checked pricing, and an honest read on who each one is actually for. It's refreshed regularly; this update is current as of 24 September 2026, and every tool's pricing was checked against the vendor's own page that day. Confirm before you buy, because tiers in this category change fast. And if you are deciding whether to run these tools in-house or hire the work out, our honest guide to GEO services walks through when an agency is worth the retainer and when it is not.

One disclosure up front, because it matters here: I'm building a tool in this space, and the rankings below are based on merit, not on any payout. There are no affiliate links on this page. Where we link to a vendor, the link goes to its own page as the source for a figure, and we earn nothing if you click through. For the strategy these tools support, start with how to rank on ChatGPT; this page is purely about the software.

GEO tools vs. citation trackers: which list do you want? A GEO tool is the broad category: software to track, optimize for, and report on your presence in AI answers, often bundling content and workflow on top. If you only need the narrower tracker, a monitor that tells you whether ChatGPT, Perplexity or Gemini names and cites your brand, that's a sharper subset, covered in our companion guide to the best AI search visibility tools. For a single engine, see our best ChatGPT brand monitoring tools and best Gemini rank trackers comparisons, or for cross-engine citation-depth tracking, our best AI citation tracking tools roundup. This page is the wider platform landscape.

What a GEO tool actually does (and what to look for)

A GEO platform spans four jobs. A standalone citation tracker (see the best AI search visibility tools) really only does the first; the broader platforms on this page add the rest:

• Track. Give it a set of prompts ("best CRM for startups"), it runs them across AI engines on a schedule, and reports how often your brand appears, where, and with what sentiment. You can do a basic version by hand first and for free, following how to track brand mentions in ChatGPT, before you commit to anything.
• Diagnose. Your share of voice against named rivals, plus which pages and domains the models cite, so you can see why a competitor gets named, frequently a community thread or an independent roundup rather than their own homepage.
• Optimize and produce. Where GEO tools go past trackers: turning the gaps into a prioritized to-do list, and in several cases generating the answer-engine-optimized content and briefs to fill them.
• Report and govern. Roll-ups for the person who signs off the budget, plus team workflow and permissions, the layer enterprise buyers actually pay for.

What separates a strong platform from an oversold one comes down to a few things: engine coverage (ChatGPT-only no longer cuts it in 2026), how often it refreshes, how much prompt volume you get before the price jumps, and whether it tells you what to do next instead of leaving you to read a dashboard. Keep those in mind as you read the table.

The best GEO tools for 2026 at a glance

Now the honest, tool-by-tool read.

Peec AI — best overall for most teams

Peec AI is the tool I'd point most teams to first. The Berlin-based startup raised a $21M Series A in November 2025, led by Singular, bringing its total funding to $29M (Peec's own announcement, read 24 September 2026), and built a clean, focused product that does the core job well: it runs your prompts daily on three engines you pick from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, and reports visibility, position and sentiment without burying you in features you won't use. On Peec, Perplexity is a paid add-on model on the Starter, Pro and Advanced plans, while Claude, Grok and DeepSeek are Enterprise-only, and Enterprise tracks up to 13 models (read from Peec's pricing page on 24 September 2026).

Two things make it the value pick. First, unlimited user seats on every plan, which is rare and a real saving for agencies and growing teams. Second, the Starter tier is genuinely usable rather than a demo, and multi-country tracking unlocks on Pro.

One caveat you should hear before the pros and cons: Peec's prices only appear once its pricing page renders. The four tiers are Starter $80/mo, Pro $205/mo, Advanced $420/mo (all billed annually, or $95/$245/$495 monthly) and Enterprise. Read from peec.ai/pricing on 24 September 2026. A plain fetch shows no numbers, which is why third-party review sites quote euro figures in the €85–€425 range instead; treat any specific euro figure you see quoted around the web as unverified.

Pros

• Fast onboarding
• Daily refresh, faster than most tools here
• Unlimited seats on every plan
• Sentiment and position built in
• Starter tier is genuinely usable, not a demo

Cons

Peec's prices are published but only render with scripts enabled, so a quick check can leave you thinking there are none. Beyond that, it's a tracker first: the newer "Actions" feature (in beta) turns data into a prioritized GEO to-do list, but on the whole Peec shows you where you stand better than it tells you exactly what to do next. Top engines cost extra.

Who it's for

Peec AI fits in-house marketers and agencies that want serious multi-engine tracking without enterprise pricing or a sales call.

Profound — best enterprise GEO platform

If money is no object and you operate at scale, Profound is the category leader, and it isn't especially close on data depth. Profound raised a $180M Series D at a $1.8B valuation in September 2026, co-led by Sequoia Capital and Kleiner Perkins, and says it serves over 1,000 enterprise brands, including 16% of the Fortune 500 (Profound's own announcement, read 24 September 2026).

What you pay for is the data. Profound's "Prompt Volumes" is panel data from opted-in consumers showing the questions real users actually send to AI engines, with regional and demographic breakdowns. No one else ships that dataset. Its "Opportunities" panel is the strongest recommendation engine here: instead of "do some outreach," it will name a specific journalist at a specific outlet. There's also a write side that generates AEO content and publishes to a CMS.

Pros

• Deepest analytics
• Real-prompt data nobody else has
• Genuinely actionable recommendations
• up to 9 engines on the Enterprise tier
• SOC 2 Type II

Cons

No free tier and no self-serve paid plan for brands: Profound offers a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, unlimited seats), and above that Enterprise is custom-priced with no published figure, so budget for a sales call rather than a number. Agencies buy a separate Agency plan, which manages client workspaces from one account, and each full client workspace is a $399/month add-on. Read from tryprofound.com/pricing on 24 September 2026.

Who it's for

Profound fits enterprise brands with a global footprint and the budget to match. Overkill, and overpriced, for a single small brand.

Otterly.AI — best low-cost way onto a GEO platform

Otterly.AI is the most approachable way in. Its base plans track brand mentions and citations across four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot) and the Lite plan starts at just $29/mo for 15 prompts, a gentle on-ramp for a first paid tool. Standard is $189/mo for 100 prompts and Premium $489/mo for 400, with Enterprise above that (read from Otterly's pricing page on 24 September 2026).

It's monitoring-first, with daily tracking listed on every plan, which is fine for a small brand watching a handful of prompts and a limitation if you need to catch changes fast. Watch the add-ons, because this is where the sticker price stops being the real price: Claude, Gemini and Google AI Mode are not in any base plan and are billed separately: Gemini and AI Mode cost $9 to $149/mo each and Claude $29 to $439/mo, depending on your tier. If AI Mode is the surface you care about, budget for it on top.

Pros

• Low $29/mo starting price
• Simple to use
• Solid engine coverage for the money
• 7-day free trial, no card needed

Cons

• Low prompt counts on cheap tiers
• Key engines as paid add-ons
• Lighter on "what to do next" than Peec or Profound

Who it's for

Otterly.AI fits solo marketers, SMBs, and anyone who wants to graduate from a one-time check to light ongoing monitoring without spending much.

Scrunch AI — best for enterprise security and referral tracking

Scrunch AI targets enterprises and agencies that need monitoring plus governance. Scrunch's Core plan tracks four AI platforms (ChatGPT, Perplexity, Google AI Overviews and Copilot), and Enterprise tracks nine, adding Claude, Gemini, Meta AI, Google AI Mode and Grok (read from Scrunch's own pricing page on 24 September 2026). Two features stand out: a strong GA4 integration that ties AI referral traffic to real sessions, and the Agent Experience Platform (AXP), an Enterprise feature that lets you build LLM-crawler-optimized versions of your site, something no other tool here offers. It carries SOC 2 Type II and SSO, the boxes enterprise procurement checks.

Core costs $250/mo per brand (125 prompts, 5 seats, 4 models), and Enterprise above it is custom-priced, both read from Scrunch's pricing page on 24 September 2026.

Pros

• Enterprise security
• GA4 referral attribution
• Persona/topic/funnel filtering
• The unique AXP

Cons

• No free tier (a 7-day free trial is offered)
• Higher entry price than the value picks
• And pricing is per brand, so each extra brand needs its own subscription

Who it's for

Scrunch AI fits enterprises and agencies that need compliance, real traffic attribution, and crawler optimization in one place.

AthenaHQ — analytics-led GEO with a recommendation engine

AthenaHQ is the one I'd add to a shortlist if you want analytics and "what to do next" in the same product without going full enterprise. It was founded by a former Google Search product manager and is backed by Y Combinator plus angels from DeepMind, Anthropic and OpenAI, and it shows in the product: a GEO score, prompt-level analytics, competitor benchmarking, sentiment, and strategic recommendations across 11 AI models, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews. It turns up in most serious 2026 roundups for a reason.

The honest catch is pricing structure. The self-serve plans run on credits, so cost gets harder to predict as you add prompts, engines and competitors. There is now a free Essential tier (300 credits across five models), which is the cheapest legitimate way to see the product before paying. AthenaHQ's paid Starter plan costs $295/mo, or $245/mo billed annually, for 3,600 credits a month across 11 models, with custom Enterprise above that, read from AthenaHQ's pricing page on 24 September 2026.

Pros

• Strong analytics and genuinely actionable recommendations
• Broad engine coverage
• Credible team and backing

Cons

• Credit-based pricing makes cost harder to predict as you add prompts and engines
• Credit-based pricing that can creep
• And it can feel like overkill for a small brand watching a few prompts

Who it's for

AthenaHQ fits agencies and brands that want analytics-led GEO with prioritized actions, and don't mind a self-serve plan that meters by usage.

Ahrefs Brand Radar — best if you already use Ahrefs

If your team already lives in Ahrefs, Brand Radar is the path of least resistance. It tracks AI share of voice across six engines (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot) against a database of hundreds of millions of search-backed prompts, and its standout is the Web visibility report, which shows the places around the web where your brand is mentioned. That matters because, as I cover in how to get cited by ChatGPT, unlinked mentions correlate with AI citations far more strongly than backlinks do.

The honest catch is cost stacking. Brand Radar is sold standalone, and its AI Visibility Index costs $199/mo per platform index (AI Overviews and AI Mode count as one) or $699/mo for all six; add an Ahrefs Lite plan ($129/mo billed monthly) for the SEO suite and the all-in figure is $828/mo. Custom Prompts also burn fast: paid Ahrefs plans include 5 to 20 tracked AI prompts (Lite to Advanced), extra packages start at $50/mo for 2,500 checks, and each Claude update consumes 8 checks. Claude is tracked only through Custom Prompts, not the six-platform index, and Ahrefs says it is temporarily unable to gather new Grok data. All read from Ahrefs' Brand Radar, pricing and help-center pages on 24 September 2026.

Pros

• Lives inside a best-in-class SEO toolset
• Excellent mention crawling
• Big prompt dataset

Cons

• Expensive once stacked
• Prompt cap is tight
• Gaps in engine coverage at a premium price

Who it's for

Ahrefs Brand Radar fits existing Ahrefs customers and SEO teams who want AI visibility without adopting a separate platform. It is also sold on its own, so an Ahrefs plan is not required. Ahrefs also offers a free one-time AI visibility checker, with no signup, if you just want a look.

Semrush — best if you already live in Semrush

Same logic as Ahrefs, different ecosystem. Semrush bolts AI visibility onto its full SEO suite via an AI Visibility Toolkit, sold as its own subscription at $99/mo per domain, and each extra user needs another $99 toolkit licence, so the cost scales with domains and seats. Semrush's toolkit tracks brand visibility and competitors across ChatGPT, Google AI, Gemini and Perplexity (read from Semrush's pricing page and knowledge base on 24 September 2026). At the very top, Enterprise AIO monitors a vast prompt dataset for large organizations at custom pricing.

Pros

• Integrated with everything else Semrush does
• Strong competitor analysis
• Enterprise scale available
• Sold as its own subscription, so no existing SEO plan is needed

Cons

The toolkit is billed per domain, so tracking several brands multiplies the cost, and as a bolt-on it's less specialized than a purpose-built tracker like Peec or Profound.

Who it's for

Semrush fits teams who want AI tracking inside the Semrush suite, whether or not they already pay for an SEO plan.

Writesonic — best track-and-publish suite

Writesonic repositioned around AI search and now sells one combined SEO-plus-GEO platform rather than separate writing and tracking products. AI visibility tracking is included from the $79/mo Starter tier (Basic $199, Growth $399, billed annually; read from Writesonic's pricing page on 24 September 2026), and coverage widens as you go up: the lower tiers track three AI platforms, Enterprise tracks all ten. From there you get broad engine coverage (ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Gemini, Grok, Meta AI, Claude, DeepSeek), an Action Center that prioritizes recommendations by effort and impact, sentiment analysis, and bot-crawler analytics that show real AI-bot visits at the page level.

Pros

• Tracking and content production under one roof
• Very broad engine list
• Actionable recommendations
• Page-level bot analytics

Cons

• The cheaper tiers only track three AI platforms
• So full coverage means Enterprise
• And a do-everything platform can feel less sharp at pure tracking than a focused tool

Who it's for

Writesonic fits content teams that want to measure visibility and act on it (write, fix, publish) without juggling two products.

SE Ranking — best budget all-rounder

SE Ranking is the affordable generalist's pick. Its core SEO platform is cheap (the entry Core tier is $103.20/mo billed annually or $129/mo monthly, and Growth is $223.20/$279 (tiers were renamed in 2026)) and it offers an AI Search add-on, which is what the AI Visibility Tracker is now called. The honest framing: the headline entry price is misleading for GEO specifically, because the add-on is $89/mo billed monthly, or $71.20/mo billed annually, on top of the base plan. Real AI coverage therefore starts at about $218/mo billed monthly, or $174/mo billed annually. The add-on is one price at every tier; only its prompt capacity changes. Read from SE Ranking's own pricing page on 24 September 2026. There's a free trial (no card) with daily caps, including a small allowance of AI prompts per day to test it.

Pros

• Low base cost
• Full SEO toolset
• No-card free trial
• Fine for light AI tracking alongside traditional rank tracking

Cons

AI visibility is an add-on, not the core strength; serious GEO use erodes the price advantage.

Who it's for

SE Ranking fits budget-conscious SEO generalists who want one tool for classic and AI search and don't need deep GEO analytics. (For the broader category, see our roundup of AI SEO tools.)

Conductor — best end-to-end enterprise platform

Conductor is the established enterprise SEO platform that has leaned hard into AEO/GEO. It unifies a decade of proprietary website data with AI to do content generation, 24/7 site monitoring, and competitive benchmarking at the topic level, and its AgentStack adds APIs, an MCP server and native LLM apps. Its own 2026 AEO/GEO benchmarks report is a useful, sobering read: across 13,770 domains and 3.3 billion sessions collected in the United States between May and September 2025, it put AI referral traffic at 1.08% of website traffic in the ten industries it covers, a healthy reminder that GEO complements rather than replaces SEO. Conductor's pricing page lists three tiers (Essentials, Growth and Enterprise) with no public prices; Essentials comes with a free three-week trial, no card needed, while Growth and Enterprise start with a demo or a sales call (read from conductor.com/pricing on 24 September 2026).

Pros

• Truly end-to-end for large orgs
• Deep data heritage
• Strong enterprise content and monitoring

Cons

• No public prices on any tier
• A demo or sales call for Growth and Enterprise; only Essentials has a free trial
• The Essentials tier for smaller teams is capped at 500 tracked keywords and 5 competitors

Who it's for

Conductor fits large enterprises that want AEO and SEO in a single managed platform with a vendor relationship. Smaller teams can start on its Essentials tier, which offers a free trial (read on Conductor's pricing page on 25 September 2026).

Which GEO tool should you pick? Guidance by persona

The right tool depends far more on your situation than on a feature checklist.

If you're an in-house marketer at a single brand: Start free with a one-time check to get a baseline, then move to Peec AI (best value, daily, unlimited seats) or Otterly.AI if budget is tight. Skip the enterprise tools, you'd pay for capacity you can't use. If you already pay for Semrush or Ahrefs, their add-ons are the lowest-friction option.

If you're an agency or consultant: You need multiple workspaces and seats. Peec AI's unlimited seats make it economical across clients, and Scrunch AI is the stronger pick when clients demand security, SSO and GA4 attribution. For multi-client work, check Profound's cost per client first: its Agency plan manages client workspaces from one account, and each full client workspace is a $399/month add-on.

If you're a solo founder: Begin with a free one-time check (Semrush and Ahrefs both offer one) and a few key prompts. You very likely don't need paid monitoring yet, run a one-time audit, fix the obvious gaps, and only subscribe (start with Otterly.AI) once tracking changes week over week actually changes your decisions.

If you're an enterprise: Profound for the deepest data and best recommendations, Conductor if you want one end-to-end platform, Scrunch AI if security and referral attribution lead your requirements. Expect a sales call and custom pricing across all three.

Start free before you pay

Here's the part the paid tools won't lead with: most people don't need a subscription on day one. A one-time check tells you where you stand, and several tools (Semrush, Ahrefs, HubSpot's AEO Grader, and others) offer a free version of exactly that.

For this first step, run one of those free one-time checks, or do it by hand: enter a brand and a prompt across ChatGPT, Perplexity and Google AI Overviews and see whether you currently surface in AI answers. That baseline is enough to start; for continuous, multi-engine tracking the paid platforms above are still where you go. While you're at it, our free llms.txt generator handles one piece of technical hygiene (the llms.txt page explains what that file does and, honestly, its limits).

The rule of thumb: a one-time check is free and genuinely useful, so do that first. A paid tier earns its keep only when you need to watch many prompts across several engines, week after week, to catch the moment something changes. One brand and a few prompts? The free check covers you. A category, a roster of competitors, or client accounts? That's when monitoring pays for itself.

Frequently asked questions

What is the best GEO tool overall in 2026?

For most teams, Peec AI offers the best balance of capability and price: daily tracking across the major engines, sentiment and position data, and unlimited seats, starting at $80/mo billed annually. Profound is the strongest tool overall on raw data depth and recommendations, but its custom Enterprise pricing makes it overkill for smaller teams. The genuinely "best" tool is the cheapest one that covers the engines and prompt volume you actually need.

Are there any free GEO tools?

There's no full-featured free GEO platform, ongoing multi-engine monitoring genuinely costs money to run. But free one-time checks are common: Semrush, Ahrefs, HubSpot's AEO Grader and others all let you see where you stand without paying. Several paid tools (Peec AI, Otterly.AI, SE Ranking) also offer free trials. Start free, then pay only when you need continuous tracking.

How much do GEO tools cost?

Entry-level monitoring starts around $29/mo (Otterly.AI Lite). Peec AI starts at $80/mo (Starter) and runs to $420 (Advanced), billed annually. Mid-market tools sit in the $189–$500/mo range. Enterprise platforms like Profound, Conductor and Scrunch keep their top tiers custom-priced after a sales call; of the three, only Scrunch publishes a paid plan price, $250/mo for Core. Watch for hidden costs: per-user toolkit licences (Semrush), engines sold separately (Otterly, Peec), and prompt caps that push you up a tier. All prices read from the vendors' own pages on 24 September 2026.

What's the difference between a GEO tool and a regular SEO tool?

A regular SEO tool tracks where your pages rank in Google's blue links. A GEO tool tracks whether AI engines mention and recommend your brand in their generated answers, and which sources they cite to do it. Some suites (Semrush, Ahrefs, SE Ranking, Writesonic, Conductor) now do both. For how the two disciplines differ in practice, the strategy guides linked below go deeper.

Do I need a GEO tool if I'm a small brand?

Probably not at first. Run a free one-time check, fix the obvious gaps (a clear answer up top, genuine mentions, inclusion in third-party roundups), and re-check by hand occasionally. A paid tool earns its place once you're tracking many prompts across multiple engines continuously, or managing visibility for clients. Buy the monitoring when the repetition, not the one-time look, is what you need.

Which GEO tools cost under $100 a month?

Otterly.AI at $29/mo (Lite, 15 prompts), Writesonic at $79/mo (Starter, billed annually, with AI visibility tracking included) and Peec AI at $80/mo (Starter, billed annually) are self-serve tiers under $100, and AthenaHQ's Essential plan is free (300 credits across five models), all read from the vendors' own pages on 24 September 2026. Profound has no self-serve paid tier for brands: a free 7-day trial, then custom Enterprise pricing. Watch the add-on structure. Semrush's AI Visibility Toolkit is $99/mo per domain billed annually, sold as its own subscription rather than an add-on to an SEO plan, and each extra domain or user licence is another $99/mo. SE Ranking's AI Search add-on is $89/mo billed monthly, or $71.20/mo billed annually, on top of a base plan that starts at $129/mo ($103.20 billed annually), so that one does not land under $100. Both read from the vendors' own pricing pages on 24 September 2026.

Which GEO tool suits agencies and multi-brand portfolios?

Peec AI is the value answer, because unlimited seats come on every plan and seat pricing is where agency budgets usually break. Scrunch AI and AthenaHQ both aim at agencies at the enterprise end, Scrunch with SSO and governance. Profound is the one to check: multi-client work runs on its separate Agency plan, where each full client workspace is a $399/month add-on. Ask every vendor the same question first. Does a plan give one project per brand, or only extra logins?

How can I tell whether a GEO tool is overselling?

Three questions separate measurement from marketing. Does it show you the actual answer text, or only a score? Does it run each prompt several times, since the engines are non-deterministic and a single run is an anecdote? Does it name the engines and surfaces it covers, rather than saying "all AI search"? A tool that leads with one proprietary score it will not explain is asking for trust it has not earned.

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GEO tools have matured fast: in 2026 you can pick from approachable $29/mo trackers, mid-market value players, and billion-dollar enterprise platforms with proprietary prompt data. But the tool is the easy part. What actually moves your visibility is the work the data points you toward, a clear answer on every page, real mentions where your buyers talk, and inclusion in the lists models trust. For that, see how to improve brand visibility in AI search for the cross-engine strategy, how to rank on ChatGPT and Perplexity for per-engine quirks, and AI Overview optimization for Google's answers. Pick the cheapest tool that covers what you need, start with the free check, and let the data, not the sales call, decide when to upgrade.

This guide is part of our series on how to rank on ChatGPT and AI search visibility. Written by Minel Gunesoglu, founder of Is My Brand in AI. More about us. Reviewed June 15, 2026.